Strategic design leader
Designing systems that scale.
Design leader with 10+ years of experience shaping end-to-end digital experiences at scale.
— THE STARBUCKS WAY
The WAY we work is just as important as the work we're doing.
Defined global vision, visual strategy, and storytelling framework for The Starbucks Way, aligning stakeholders and creating scalable resources adopted across the enterprise.
Proof across two constituencies.
VISUAL DESIGN SYSTEM
STARBUCKS CAREER SITE
Building for the people behind the counter.
From customer
to partner.
Designed and implemented a scalable visual management system to support daily partner workflows, driving consistency, cleanliness, and safety across 15,000+ coffeehouses.
Uplifted the Starbucks Career site with refreshed brand colors, expressive illustrations, and partner storytelling. Prototypes were tested with real users to refine navigation, accessibility, and visual impact.
I apply human-centered design to create innovative digital experiences.
I lead teams through ideation, concept development, and prototype testing using research and data-driven insights, leveraging design sprints and co-creation workshops to deliver high-impact solutions.